Lead Generation · Lead Scoring

Not built.
And it has a prerequisite.

Lead Scoring would tell you which of today's enquiries deserves a call first. It is not built. More importantly it has a prerequisite most vendors skip past: scoring needs to know where a lead came from and what they did, and on our own site every enquiry logs as direct. Scoring on top of broken attribution produces confident nonsense.

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Lead Scoring · roadmap

Who do we call first?

Behaviour before the form
Where they actually came from
Status: not built
Julia, R&D
Julia · R&D
Status: not built. No beta, no waiting list.
Attribution has to work first. Ours does not. Every enquiry logs as direct.
Behaviour is the honest signal. What they read before they filled the form beats a job-title rule.
A score you cannot explain is noise. If sales cannot see why a lead scored 80, they will ignore it.
ComingStatus today
JuliaAgent

Part of the Lead Generation module. Switched on and off per account, so you never pay for a module sitting idle.

This automationComing
How It Works

Four moves. Every one of them yours to stop.

1
Fix attribution first

A score built on unknown sources is a guess with a number attached. This is genuinely step one and it is not optional.

2
Use behaviour, not job titles

What someone read before they enquired predicts far better than what their title says.

3
Keep the score explainable

Sales teams ignore scores they cannot interrogate, and they are right to.

4
Ship it when it can be checked against outcomes

A score nobody has validated against closed deals is decoration.

What You Get

The market, and what changes.

0US searches a month for lead scoring
2 gclidsin 4,111 pageviews on our own site. Scoring needs attribution first
0of this is built, and this page says so

Search volume: Google Keyword Planner, United States, pulled 31 Aug 2026. Every other number is measured on our own site.

The System Behind It

PostHog and the action feed

Nothing scores leads today. The behavioural data partly exists, the attribution it would depend on does not: 4,111 pageviews carried two gclids on our own site.

Not builtbuilt for Ruh AI firsthuman approval on every piece
See the numbers it produced ↗
PostHog and the action feed
Your dataYour brand packWhat worked last month
Julia
Julia · PostHog and the action feed
Held for your clickrender · reviewapprove · or rejectthen it ships
Honest Limits

What this does not do yet.

It does not exist.
It has a hard prerequisite. Attribution has to work, and fixing that is real work rather than a switch.
We are not taking deposits or running a waiting list for it.
Questions

Asked before every walkthrough

When will this ship?

There is no committed date. It lands after attribution is solved, because scoring without it is confident nonsense.

Can I score leads by job title in the meantime?

You can, and it will be roughly as accurate as guessing. Behaviour is the signal that actually predicts.

What should I do instead today?

Route fast and call everyone. At the volumes most teams are at, scoring solves a problem they do not have yet.

Invite Only

Switch on Lead Scoring.
Leave the rest off.

Book a walkthroughSee the Ruh AI numbers

Also in Lead Generation: Lead Routing · Cold Outreach