From a keyword list to a page plan.
Assign a clear purpose to each page before deciding what to write next.
SEO and content guides with methods you can apply to your own work.
Start with the decision in front of you: which page to improve, whether a draft is ready, or what search reporting can actually tell you.
Practical guides
Three methods. Three decisions.
Plan a page, review a draft or interpret AI search reporting. Each guide links to its primary sources.
The resource libraryWhat useful AI-assisted content needs.
A specific reader, supported claims and an editor who can challenge the draft.
SEO for AI search starts with useful pages.
Build clear answers and sound technical foundations. Measure what you can actually observe.
Where to start
Choose the guide that answers
your current question.
These guides cover different decisions. Read the keyword-mapping method before commissioning new pages. Use the content-quality checklist when reviewing a draft. Use the AI-search guide when assessing a claim about visibility or interpreting a report.
Planning a page
Leave with a reader intent, a primary destination and a decision to improve, combine or create. A long keyword list is an input, not the finished plan.
Reviewing content
Identify claims that need evidence, examples that add information and decisions that still need a qualified business reviewer.
Interpreting AI search
Distinguish Google reporting from an isolated observed answer and from claims about other AI systems. Keep the source and scope with the finding.
Use your own material
Bring an actual page or draft to the method.
The exercises are most useful with your own material. For keyword mapping, choose a service page and a small query group. For content review, choose a complete draft with its source documents. For AI search, identify the property, report, period and question being investigated.
The examples illustrate decisions; they are not customer results or search forecasts. Apply the method, record what evidence is missing and avoid turning a suggestion into a claim of proven impact.
Guidance and product availability can change. The articles link to primary sources so you can verify the details that affect your decision. A guide explains a method; the service pages explain the Ciny work you can discuss.
Apply the method to your own site.
Bring the page, draft or report you are working on. We agree the scope before any work starts.