Claim checks
Professional reputations cannot absorb invented claims. Automated claim checks flag absolute promises and unsourced figures before a person approves.
Professional services content that turns expertise into a library.
For law, accounting, consulting and agencies. Drafts are checked for unsupported claims and wait for a human signature before publishing.
AI-simulated buyer perspectives are not client research or professional advice. Qualified review remains necessary.
The problem
Why professional services content fails.
Three reasons a firm's expertise stays in inboxes instead of on its website.
See how briefs are builtBillable hours eat the blog
Everyone agrees thought leadership matters. Nobody can justify unbillable writing time, so the insights stay in email threads.
Credibility cannot be outsourced cheaply
Generic ghost-written content reads generic, and one wrong claim under a partner’s name is a real problem.
Referrals need reinforcement
Clients still check your site before signing. A blog that died in 2024 quietly costs you deals you never hear about.
Research, professional services-flavoured
Briefs built from what
your buyers actually search.
Research uses your last-synced Search Console data and approved business sources. The Ciny team syncs Search Console on demand. Competitor research is in build, so a research brief is not proof of a working competitor-tracking feature.
- last-synced query data
- research to verify
- topics to review
Signals in
- Client question mining
- Regulation + deadline calendar
- Service-line keywords
Brief out
- blogthe question every client asks in April
- staticone deadline, one action
- carouselengagement process, demystified
Prepared by Julia · R&D for your review.
A sample month
What the engine would ship for you.
Illustrative topics in the professional services register. You approve every idea before it renders.
How content is reviewed- blogAnswers to the questions clients ask in every engagement
- blogRegulation and deadline explainers for your jurisdictions
- carouselProcess demystifiers that pre-sell the engagement
- staticOne actionable reminder per week, branded
- blogCase-pattern insights, anonymised and useful
- carouselWhat to prepare before you call a professional
A schedule supports the work
A schedule helps coordinate approved content and avoid rushed publication. Search performance depends on relevance, usefulness and other factors, not publishing frequency alone. Review each piece for a distinct reader need before release.
- publishing cadence
- reviewed library
- honest analytics
Your real plan comes from your keyword data and brand pack. These topics are illustrative, not measured results or a performance forecast.
The crew on your account
How each agent maps to professional services.
The checks come first. A partner or their delegate gives the final approval.
Meet the whole crewAlex · Blog
Writes in the measured, sourced register professional audiences expect, from briefs built on real client questions.
Diane · The Eye
AI-simulated buyer perspectives can flag unclear or unsupported wording. They are not client research or professional advice, and qualified review remains necessary.
Render · Review room
Nothing publishes until the partner has signed off and a person has approved it.
Where to start
Connect the content to a service.
Start with the questions clients already ask and a clear account of your expertise.
Read the case studiesDigital Marketing
Turn recurring client questions into articles and supporting social, each held for the named author's approval.
AI Search
Describe your services, people and published expertise consistently, so answers about your firm have accurate source material.
Two case studies, two evidence levels
Ruh AI is measured first-party. Rapid Innovation is a published Ruh AI customer story. Read each source and its limits.
Can content go out under a partner’s byline?
Yes. Authors live in your brand pack, and the piece holds until that person or their delegate approves it.
How does it avoid giving improper advice?
Voice rules in your pack set the boundaries, automated claim checks flag absolute claims, and a professional reviews every piece. It drafts, and your judgment publishes.
What cadence makes sense for a firm?
Start with a cadence your reviewers can keep up with, such as one strong article a week plus supporting social. The calendar holds the cadence you agree, at fixed daily slots.
Is this just for big firms?
No. A small firm can start with one service line and one reviewer, and the scope is set to fit the time that reviewer has.
Bring the questions clients ask you.
Tell us your service lines, your authors and who signs off. We agree the scope before any work starts.