Content and architecture
Map the offer and buyer questions before design. Define page ownership, internal links, evidence and the route from understanding a service to making an enquiry.
Websites that make your business clear.
A clear message. A considered experience. A website built around the decisions your visitors need to make, on desktop and on their phone.
Website design / Development / Performance
The scope
Start with the work
that matters.
A website project is more than a visual refresh.
Plan the pages before the designA website project is more than a visual refresh. The offer, page structure, content, interactions and enquiry journey need to work together. We start by defining those foundations, then agree the design and implementation scope for your website.
A business building a new website or improving an existing one, with an owner who can approve the offer, content and operational requirements. Custom functionality, supported technology and ongoing maintenance need to be scoped explicitly.
Design and development
Build a responsive experience using reusable components and a consistent design system. Keep essential content readable without depending on animation or a heavy interactive effect.
Search and migration planning
Review existing URLs before a rebuild. Agree canonical destinations, redirects and launch checks rather than dropping useful pages when the visual design changes.
Quality checks and handover
Test priority journeys, mobile controls, forms, links and performance. Specify who owns hosting, content updates, integrations, maintenance and recovery after launch.
What to expect
A clear scope.
A tangible output.
You know what is delivered, who reviews it and how progress is judged.
How delivery works- An agreed sitemap and content structure
- Responsive page templates and a shared design system
- A launch checklist covering search and user journeys
- A documented handover and ownership plan
In practice
Specific work.
Not a generic promise.
A service landing page needs to explain the scope, show relevant proof and lead to a working enquiry flow. That means checking the message and mobile form, not simply replacing the hero image or adding more animation.
Scope and availability
The website stack, CMS, integrations, migration and maintenance are agreed per project. Website Optimiser page audits, link analysis and mobile Lighthouse checks are Live in the Ciny platform, run by the Ciny team on demand. Automatic changes to a live site and staged page release are planned. A custom development project is a separate engagement. A redesign does not guarantee a conversion or traffic increase.
Check platform capabilitiesWork in practice
Read the evidence.
Then talk about your business.
Two stories with different evidence levels. Read each source and its limits.
All case studiesRuh AI
Organic leads, with the evidence attached.
Weekly organic leads rose from 6 in early July to 20 in the week of 24 August 2026. August paid spend was $0.
- Weekly organic leads
- 6 to 20
- Evidence
- First-party
Rapid Innovation
A more connected marketing workflow.
Ruh AI reports 37% more leads for Rapid Innovation after introducing AI-supported research, publishing and lead qualification.
- Reported leads
- +37%
- Source
- Ruh AI story
Can you redesign an existing website?
Yes, a redesign can be scoped around the existing content, technology and business priorities. The discovery stage should establish what to retain, what to improve and whether a migration is necessary.
Will the website work on mobile?
Responsive design and mobile journey checks belong in the project scope. We check content, navigation, forms and controls on phone-sized viewports, not only the appearance of a desktop mockup.
Does a website project include a CMS and maintenance?
Not automatically. The CMS, supported integrations, hosting responsibilities and post-launch maintenance must be agreed before the build. These choices affect implementation and ongoing ownership.
Tell us what needs
to work better.
Your business, your priorities, your next step. We agree the scope before any work starts.