We find the B2B companies visiting your site, research those that fit and write outreach a person sends, to open conversations with your target accounts.
Live today, delivered by the Ciny team. Identification covers mainly US visitors. No meeting or pipeline figure is promised.
In short
Account-based marketing (ABM) is B2B marketing that treats each target company as a market of one, with research, messages and pages made for that account instead of a broad audience.
At Ciny it is sales-focused and starts on your own website. We identify the companies visiting it, keep the ones that fit your account list, research each one and write outreach that a person reviews and sends.
Below: the six steps, what we never do, privacy in plain words, an account brief you can copy and what we measure.
What the service includes
Visits become a list, the list becomes briefs, and each brief becomes a message a person sends.
See an account briefWho came, and whether they fit.
Website visitor identification names the companies behind visits to your site, and some of the people where the provider supports it. We match them against your ideal customer profile and target accounts.
Research before any message.
We research each priority account and write a short brief: why it fits, which pages it viewed, who to contact and one reason to talk now.
Written for one person, sent by a person.
Each message is written for one contact at one account, around the reason in its brief. A person reviews it, edits it where needed and sends it. Nothing is sent automatically.
Something worth clicking through to.
For priority accounts, or the industry they sit in, we design and build landing pages and content about their situation. The outreach links to them, so the conversation starts from something useful.
How it works
Six steps. Software identifies the accounts. We research and write, and a person reviews and sends every message.
What we never doVisitor identification names the companies on your site, and some of the people where the provider supports it. Coverage is mainly US visitors.
Each company is checked against your ideal customer profile and target list. Accounts that fit and viewed buying pages, such as pricing, go first.
We read the company's website, its recent news and the pages it viewed on yours, then write the account brief.
One message per contact, built on the brief. A person checks the facts, edits the draft and sends it. Weak fits are dropped.
For priority accounts, a landing page or piece of content made for that company or its industry gives the outreach somewhere useful to point.
Report accounts worked, replies, opt-outs and meetings booked, plus the pipeline your sales team records against those accounts.
Sales-focused, never spam
Each of these trades trust for volume, with the very accounts you most want to win.
Privacy and consentNo mass sends, no sequences that run on their own and no software that writes and sends for you. A person sends every message.
No “intent” data or lead lists passed off as buyers in market. Every account comes from your own site visits or your own target list.
No message goes out until a person has read it, checked what it says about the account and decided it is worth sending.
Every unsubscribe and every request to stop is honoured and recorded, so that person is not contacted again through this work.
No outreach that breaks the email and privacy rules where the person is, or that works around the consent setup on your site.
People on your do-not-contact list, and anyone who has asked not to be contacted, are removed before outreach starts.
Privacy and consent
Identification and outreach rules differ by country. This is how we work, not legal advice.
The account brief
One page per account. Copy the fields and use them, with or without us.
Our view
Our opinion from doing the work, not data.
Identification tells you who visited, not why. A careers page visit and a pricing page visit are different stories, so read the pages before writing a word.
A short list researched with care beats a long list emailed once. Volume is the easiest number to raise and the least useful one to report.
Opening with “I saw you on our pricing page” reads as surveillance. Lead with a reason to talk that would stand on its own.
When marketing builds pages for one set of accounts and sales calls another, both waste their effort. Agree the list first, then do the work.
Measurement
Every number is tied to named accounts, so your sales team can check it against its own records.
Who it fits
B2B companies that know who they want to win and have people to follow up.
It is not built for consumer brands or for one-off sales to individuals.
You can name the companies you want to win, or the profile they share: industry, size, region and the role that buys.
Someone on your side takes the meetings and works the accounts. Account-based marketing opens conversations. Your team turns them into pipeline.
Identification needs visits from the companies you want. If few of them reach your site yet, start with search and content first.
SEO servicesQuestions
Prefer to talk it through? Email hello@ciny.ai.
Ciny runs account-based marketing as a managed service, which is what most buyers mean by an ABM agency. Our team identifies, researches and writes to your target accounts, and a person reviews and sends every message.
Identification software matches a visit to a company, and sometimes to a person, using signals such as IP addresses, cookies and device data. Coverage is mainly US visitors, and some visits are never matched.
Not bulk cold email. The first message still goes to someone who has not asked to hear from you, so it follows the email rules where they are and gives a clear way to opt out. The difference is scale and care: companies that fit your account list and visited your site, one researched message at a time, reviewed and sent by a person.
It depends on where your visitors are and how your site is set up. Rules differ by country, and in the US by state. Your privacy policy and consent setup need to cover it, so check them with your own counsel. We do not give legal advice.
There is no fixed timeline. It depends on how many target accounts visit your site, how well your offer fits them and how quickly your team follows up. We report accounts worked, replies and meetings, so you can judge the work on evidence.
Send your website and the accounts you want to win. We look at your fit, your traffic and your consent setup before agreeing any scope.
