Audience and offer
Start with the business objective, the audience you want to reach and the offer you want to take to market. Search campaigns can draw on keyword research.
Paid campaigns that start with your audience and offer.
Plan the audience, creative, landing page and enquiry tracking together. Paid campaign support is planned, and no ad tool is available today.
Planned / Campaign briefs / Landing pages / Tracking
The scope
Plan what happens
after the click.
A campaign needs a relevant offer, a landing page that delivers on it and a way to measure enquiries.
Landing pages and websitesCreative and landing page
Connect the ad message to a landing page that delivers on it. The page should explain the offer, show relevant proof and lead to a working enquiry route.
Tracking and lead definition
Agree the conversion events and what counts as a lead before launch. Enquiries are measured alongside clicks, not replaced by them.
Approvals and reporting
Name who approves creative and who authorises spend. Reporting compares enquiries with clicks and informs what to test or change next.
What to agree
Decisions made
before any spend.
Channels, budget and approvals are agreed first. So are account ownership and responsibilities.
How delivery works- The business objective and the audience
- Supported channels and budget boundaries
- Who owns the ad accounts and how access works
- What counts as a lead and which events are tracked
- How ad spend is separated from any management fee
- Who approves creative and authorises spend
Availability
What is available
today.
Paid campaign support for the first two months of an engagement is planned. No ad tool is available today, and automated ad management is not live.
Planned
Scope and limits
We can discuss your audience, intended channels and budget, then confirm whether we can meet your scope. Delivery scope and supported channels are confirmed before any campaign starts. Return on ad spend, lead volume and cost per lead are not guaranteed.
Discuss your campaignHow it starts
From a conversation
to a campaign brief.
The first output is a campaign brief with clear dependencies, not a live campaign.
Start the conversationShare the offer and audience.
Bring the offer, the customer you want to reach and the channels you have in mind. Tell us what has already been tried.
Confirm the scope.
We confirm whether we can meet your scope, then agree channels, budget boundaries, approvals and what counts as a lead.
Plan the page and tracking.
Connect the creative to a landing page and enquiry tracking before launch. Campaign delivery is scoped separately while the ads tool is being built.
Work in practice
Read the evidence.
Then plan your campaign.
Neither story is a paid campaign result. Read each source and its limits.
All case studiesRuh AI
Organic leads, with the evidence attached.
Weekly organic leads rose from 6 in early July to 20 in the week of 24 August 2026. August paid spend was $0.
- Weekly organic leads
- 6 to 20
- Evidence
- First-party
Rapid Innovation
A more connected marketing workflow.
Ruh AI reports 37% more leads for Rapid Innovation after introducing AI-supported research, publishing and lead qualification.
- Reported leads
- +37%
- Source
- Ruh AI story
Which ad channels do you support?
Supported channels are confirmed for each campaign before it starts. Tell us the channels you have in mind and we will confirm whether we can meet that scope.
Do you guarantee a return on ad spend?
No. Return on ad spend, lead volume and cost per lead are not guaranteed. We can agree the brief, tracking, approvals and reporting before any campaign starts.
Is ad spend part of the fee?
Ad spend and any management fee are defined separately in the agreed scope. Account ownership and who authorises spend are agreed before launch.
Can you build the landing page?
Landing pages can be scoped with our web development service. The page needs to explain the offer, show relevant proof and lead to a working enquiry route.
Tell us what you
want to promote.
We confirm delivery scope and supported channels before any campaign starts.