Research and page mapping
Group related searches by intent and give each buying question a clear owner. Preserve useful existing pages instead of creating another page for every keyword variant.
SEO services built around useful work.
Help the right people find a useful answer. Connect search research, content and website improvements to the questions that matter to your business.
Search strategy / Content / Technical priorities
The scope
Start with the work
that matters.
SEO starts with understanding what your customers need to find and whether your website answers it.
How keyword and intent mapping worksSEO starts with understanding what your customers need to find and whether your website answers it. We use your business context and available search data to prioritise pages, briefs and improvements. More pages are not automatically a better strategy.
A business with an existing offer and website, willing to contribute expertise and review the facts. It is particularly useful when pages overlap, useful expertise is missing from the site or search reporting does not lead to clear decisions.
Content briefs and review
Develop a brief from the audience, approved sources and the page's purpose. Check claims, examples, links and the next step before content is released.
Technical priorities
Review the priority pages for discovery, indexation, structure and usability. Agree who owns implementation and how a proposed fix will be checked.
Reporting and revisions
Compare available search data over meaningful periods. Distinguish a useful observation from a proven cause, then decide what to revise or investigate.
What to expect
A clear scope.
A tangible output.
You know what is delivered, who reviews it and how progress is judged.
How delivery works- An agreed page and keyword-intent map
- Prioritised content briefs and page revisions
- A record of sources and approval decisions
- Reporting linked to the next set of actions
In practice
Specific work.
Not a generic promise.
If two service pages answer the same buying question, the first job may be to improve and consolidate them. The brief should explain the intent, what is missing, which URL remains the owner and how existing links will be handled.
Scope and availability
Rankings, indexing and enquiry volumes are not guaranteed. Technical implementation depends on the agreed access and website stack. Local SEO and AI-search automation remain planned capabilities in the platform directory.
Check platform capabilitiesWork in practice
Read the evidence.
Then talk about your business.
Two stories with different evidence levels. Read each source and its limits.
All case studiesRuh AI
Organic leads, with the evidence attached.
Weekly organic leads rose from 6 in early July to 20 in the week of 24 August 2026. August paid spend was $0.
- Weekly organic leads
- 6 to 20
- Evidence
- First-party
Rapid Innovation
A more connected marketing workflow.
Ruh AI reports 37% more leads for Rapid Innovation after introducing AI-supported research, publishing and lead qualification.
- Reported leads
- +37%
- Source
- Ruh AI story
Do you use AI to write SEO content?
AI can support research, outlining and drafting. Approved facts, useful examples and human editorial review determine what can be published. The aim is a useful answer, not a publishing quota.
How do you choose which pages to work on?
We consider the business priority, audience question, existing page coverage and available search evidence. Search volume is an input when it is available, not a substitute for intent or commercial relevance.
Can you guarantee a ranking?
No. Search systems determine rankings and inclusion. We can agree the work, evidence, responsibilities and reporting, not a position or a fixed traffic increase.
Tell us what needs
to work better.
Your business, your priorities, your next step. We agree the scope before any work starts.