Who this is for
Business owners who need to decide which marketing problem is worth solving first and which work can wait.
A marketing Business Analysis to choose the right starting point.
Business Analysis comes before module activation.
LiveEvery account · Agent: Julia
Not a module. This runs before anything is switched on, and you keep the output whether you buy a module or not.
Foundation service
Choose the right starting point.
The Ciny team does it with you during onboarding. Review who buys from you, what they search for, where recorded enquiries come from, who you compete with and what the available data cannot explain. Use those findings to choose a focused scope across the three modules, rather than switching on work without a clear purpose.
Service scope
Is this the right fit?
What to bring
Who buys, why they choose you, priority offers, existing demand signals and recorded enquiries. State what is known from customers and what is still an assumption.
What you receive
A focused starting scope across the three modules, with the reasons for the recommendation and the information still missing. Included in onboarding and done by the Ciny team.
Illustrative example
If relevant visitors already reach a service page but cannot understand the offer, page work may take priority over producing more awareness content.
How to evaluate the work
Agree the business question and baseline before choosing activity targets. A recommendation should identify a decision and an owner, not only a list of tasks.
How it works
Four moves. Then a recommendation.
Who actually buys, and what they type
Your real buyers and the queries they use, taken from your own search data rather than a persona workshop.
Where enquiries come from today
Recorded enquiry sources, checked for attribution gaps before any channel is judged.
What your site does with the traffic it has
A page with a thousand readers and no enquiries is a finding, not a footnote.
One module, recommended, with the reasoning
Not a menu. A recommendation you can argue with, because the reasoning is written down.
The system behind it
The Ciny team, with your own data
Done by the Ciny team during onboarding, using your Search Console and analytics data where connected. The findings are written into your Data Hub files on the business, buyers, offers and competitors. Where your data does not exist yet, the analysis says so rather than estimating.
- Included in onboarding
- built for Ruh AI first
- approval controls depend on the workflow
Signals in
- Your tools
- Your search data
- Your funnel
Julia · The Ciny team, with your own data
What you get
- the map
- the priority order
- one recommendation
Scope notes
Good to know.
- It works from the data you have. If analytics are not set up yet, setting them up becomes the first step.
- It produces a recommendation, not a guarantee, with the reasoning written down for your team to review.
- It ends in a focused decision you can act on, not a long report.
Is this free?
It is scoped as part of onboarding rather than sold as a separate product. Book a walkthrough and we will tell you what it involves for your business.
What if the answer is that I should not buy anything yet?
Then that is the recommendation. Where a site is not yet turning visits into enquiries, improving that comes before paying for more traffic.
How long does it take?
It depends on the access you can give us and how much data exists. We agree the timing when we scope onboarding.
Work in practice
Read the evidence. Then talk about your business.
Two stories with different evidence levels. Read each source and its limits.
All case studiesFirst-party measurement
Ruh AI
Organic leads, with the evidence attached.
Weekly organic leads rose from 6 in early July to 20 in the week of 24 August 2026. August paid spend was $0.
Discuss your goals- Weekly organic leads
- 6 to 20
- Evidence
- First-party
Published Ruh AI customer story
Rapid Innovation
A more connected marketing workflow.
Ruh AI reports 37% more leads for Rapid Innovation after introducing AI-supported research, publishing and lead qualification.
Discuss your goals- Reported leads
- +37%
- Source
- Ruh AI story
These studies explain the wider work behind Ciny. They do not establish results for every capability. Live, Available, In build and Planned labels still apply.
Start with the audit. Switch on what it points at.
Tell us what you sell and where the work gets stuck. We agree the scope before any work starts.