Who this is for
Teams paying for tools that overlap, or receiving enquiries without being able to trace the submission and source reliably.
Tech Stack Audit maps what you already run, what it costs you, what overlaps and what is not instrumented.
Not a module. This runs before anything is switched on, and you keep the output whether you buy a module or not.
Foundation service
It is a human-led review by the Ciny team, not an automated scanner. Tracing the event and delivery path comes before increasing marketing spend.
Service scope
Teams paying for tools that overlap, or receiving enquiries without being able to trace the submission and source reliably.
A tool inventory, owners, costs and appropriately scoped access. Include analytics, forms, CRM destinations and the consent rules used by the site.
A human-led map of existing tools, duplication, missing connections and priority instrumentation work, with your technical setup recorded in the onboarding checklist. Implementation of the repairs is scoped separately.
Illustrative example
A form can show a success message while the CRM receives nothing. Trace a controlled test enquiry through each system before trusting the dashboard total.
Verify event and delivery paths directly. A connection repaired today does not reconstruct attribution that was never collected in previous months.
How it works
Tags, pixels, CRMs, schedulers and form handlers, including any tools doing the same job.
Monthly cost against actual use, so unused subscriptions are easy to spot.
Submit a test form and follow it through each system to confirm the source is recorded.
The gaps in what you can measure, ranked by their effect on your decisions.
The system behind it
A human-led review by the Ciny team. Your frontend, CMS, database, hosting and build setup are recorded in the onboarding checklist, and there is no automated stack scanner.
Signals in
Piper · The Ciny team and your onboarding checklist
What you get
Scope notes
Because without it no channel can show its own contribution. Reliable attribution lets you judge spend on evidence rather than assumption.
If two things do the same job, yes. The report says what overlaps and what it costs.
No. You keep the map either way.
Work in practice
Two stories with different evidence levels. Read each source and its limits.
All case studiesFirst-party measurement
Organic leads, with the evidence attached.
Weekly organic leads rose from 6 in early July to 20 in the week of 24 August 2026. August paid spend was $0.
Discuss your goalsPublished Ruh AI customer story
A more connected marketing workflow.
Ruh AI reports 37% more leads for Rapid Innovation after introducing AI-supported research, publishing and lead qualification.
Discuss your goalsThese studies explain the wider work behind Ciny. They do not establish results for every capability. Live, Available, In build and Planned labels still apply.
Tell us what you sell and where the work gets stuck. We agree the scope before any work starts.